“This invitation was for an annual fund-raising event put on by The Real Estate Council in Dallas Texas. The concept for the event was a Cowboy Fair. This piece executed that concept with a moving wheel on the front of the invitation that revealed certain information about the event. It also incorporated another window that revealed funny cowboy slang or things that a cowboy would say. The purpose of the moving wheel was to give the look of a spinning ferris wheel. This was combined with western and fair inspired type and illustration that brought this invitation to life.”
http://www.matchboxstudio.com/
via http://www.underconsideration.com
